For shopaholics, the festive season is the time of the year when their wish list ends up in a cart. To cash in on this, e-commerce giant Flipkart is bringing in the next iteration of its Big Billion Days sale, which is set to place from October 13 to October 17. The company is going all out to spread the word. If not online ads, you must have seen banners in your city. Even head honchos of brands ranging from India’s Intex to the Netherlands-based Philips are showing up on TV to promise you “abhi nahin toh kabhi nahin” deals.