Amazon's Ad on MySmartPrice keyword

As a budding startup, most companies aspire to be mentioned  along with the big players. Be it in a discussion surrounding their respective sector or when consumers name their favourite players. For us at MySmartPrice, its always been a secret desire to be mentioned in the same vein as Flipkart, eBay as a leading ecommerce player.  While that day may still be far away. It finally appears that the big players are standing up and taking notice of our humble venture.

Today morning, we got a sweet surprise when we found Amazon.in bidding for the keyword “MySmartPrice” on Google search Ads.

Amazon's Ad on MySmartPrice keyword

Amazon’s Ad on MySmartPrice keyword

 

We are definitely glad there is someone at Amazon considering us worthy of bidding on. We hope Amazon finds the same appreciation of our price comparison service as well as our Amazon Coupons section which has been up since the day of Amazon India’s launch.

We at MySmartPrice have analyzed top 15 mobile phones for each month in 2012 from our user data (based on 20 million users who visited our mobiles category) to figure out the key trends of past year. To know more details about those top 15 mobile phones, you can refer this spreadsheet.

Key Numbers

Resized-W2S19

Key Trend #1 - Samsung most sought after brand, Micromax gaining popularity with the new Android releases

With most hit models of the year, Samsung gained #1 spot as it ate away everyone’s sales while Nokia slipped down. There were popularity spikes for individual flagship product launches from Apple and HTC which later died down but Micromax has been able to generate continuous gain in popularity with models such as A100 (Canvas) and A110 (Canvas 2).

Brand

Key Trend #2 - Mobile phones above INR 10,000 are leading the way

Generally, the popularity of phones priced above the Sub 10K price range saw a boost in their popularity. As the year started, most of the popular phones were under the INR 10,000 as the year ended, most of the popular phones such as Samsung Micromax A110, Galaxy S Duos and Galaxy S3 which are all priced above the 10K price range, saw huge gains.

Price Range

Key Trend #3 – Consumers are opting for larger screen size

There has also been a change in consumer taste with most of them wanting bigger and bigger screens. As the cost of technology is going down, we are seeing phones with larger than 4 inch screen size at cheap price such as Micromax Canvas. The demand for phones with QWERTY keypads and screen size lesser than 3 inches has died down.

Screen Size

Key Trend #4 – Dual-SIM smartphones are most popular

The year 2012 in general, saw the rise of Dual SIM Android smartphones. A a majority of Indian subscribers have prepaid connections and are not tied down to contracts, so they are willing to spend a little extra to buy the dual SIM versions of smartphones. Among almost all the online stores, the Samsung Galaxy S Duos is one of the best selling model.

Android_Dual SIM

Top Hits of 2012

The popularity of Samsung Galaxy S3 and Galaxy Note 2 can’t be missed as Samsung managed to create 2 flagship phones in 2012. Nokia’s most selling phones were from the below 6K price range such as Asha 311 and the Samsung Galaxy Y was the preferred choice of the first-time smartphone buyers.

Hits

Top Misses of 2012

The duds of 2012 were mostly from Nokia, Sony and HTC. The Nokia Lumia series failed due to their high price and had no significant advantage over competitors. Sony missed out on one or other important feature in each of their models which turned off the consumers and pushed them back from buying. The HTC One X was defeated by Samsung Galaxy S3 in its price range and consumers don’t want anything other than the best when they are already spending so much money.

Misses

Predictions For 2013

As we bid a farewell to 2012, the next year can be bring forward some interesting trends.

  1. Nokia might just bounce back with their Windows Phone 8 devices if released in Rs. 10K  - 12K price range.
  2. Lenovo may target Indian brands like Micromax, Karbonn and Celkon with their budget Android devices and may end up being in the top 5 mobile brands.
  3. Tablets to give a stiff competition to budget Android phones as consumers may opt for a combination of cheap feature phone and a tablet with 3G connectivity.
  4. 2013 might just be the year of high-end dual SIM smartphones.

Spreadsheet

E-Retailing Start-ups Across All Categories

Investments – Less than 10% have received VC Funding

Top 4 Companies Account for Over 60% of Total VC Investments

Major Investments in eRetail Companies

Category-wise Split of VC Funded Start-ups

Category-wise Total Funding Received

Major Acquisitions

Other Related Companies

Other Related Posts

Ecommerce: India Vs. China & Why 600Mn VC money is still not enough

The Great Indian e-Commerce Bazaar

E-commerce has been a hot area in VC industry and around 36 Indian E-retailing companies have received  VC funding of over 600 Mn USD in past few years. Now, its been prophesied as an e-commerce bubble with too much investor money chasing e-com start-ups. But the question still remains, is the investment really too much?

MySmartPrice has done a study on E-Retail in India & China, here is what we found out:

E-Retail in India is still at a nascent stage and lagging far behind in terms of infrastructure, internet penetration, consumer awareness etc. MySmartPrice strongly believes that Indian companies still need a lot of support from investors and have to infuse millions of dollars more to realize the big billion dollar revenue dream.

Please do share your thoughts.

Data Sources

Subscribe to our posts on eCommerce:  Delivered by FeedBurner

We at MySmartPrice.com have done a study of the e-tailing stores in India and have analyzed what they sell. We’ve classified these stores into different types and categories based on what they sell. A lot of interesting numbers and facts have emerged out, some of which are hard to believe. So here’s what we have found out.

THE NUMBER GAME

TYPES AND CATEGORIES

WHAT THEY SELL

THE TOP GUNS – ALEXA INDIA RANKS


Rankings as on 15th May 2012

SOME QUIRKY STORE NAMES

THE REAL DATA

Google Docs Link

IMPORTANT TRENDS

  1. Brands are moving online with their own stores: Examples: NokiaShop, Puma, Reebook, Samsung, Fastrack, VIP etc
  2. Fashion is No 1: Top 3 Categories all belong to Fashion, with more than 130 stores (big and small) selling some or the other fashion products. Apart from this 91 stores deal exclusively in Fashion.
  3. Rise of Online Exclusive labels: Example: Zovi, Shersingh etc.
  4. Lingerie is Big: Over 39 stores sell Lingerie and Innerwear and some prominent names even using Lingerie as hooks on FB ads!
  5. Online stores of major offline players: Example: Futurebazaar, Cromaretail, The Mobile Store, Univercell etc
  6. Media Publishing Houses foray in ecommerce: Example: Homeshop18, BagitToday, Indiatimes Shopping,  StarCJ etc
  7. Ecommerce Platforms gaining traction. Example: BuildaBazaar and Martjack.
  8. Popular (deal) sites pivoting to e-tailing: Example: Snapdeal, Koovs, SeventyMM, KyaZoonga etc

SOME INTERESTING STORES

Differentiation is the new motto in Indian ecommerce. The way some are doing it is simply picking a Niche.  In our research, we ran into about 90 niche stores that sold nothing but one thing. Some deserve a special mention.

  1. SocialHeart.in: Exclusive handicrafts made by NGOs.
  2. YellowLeg.com: The Travel Only Book store.
  3. Bewakoof.com: Cool Tshirts with great ribtickling one liners.
  4. Bajaao.com: Musical Instruments and Select Albums
  5. Induna.com: Great collection of Movies, Films and TV serials
  6. WilliamPenn.net: Pens from popular bands such as Faber Castell, Parker etc.
  7. OnlinePrasad.com: Pooja items and temple offerings from popular temples.
  8. GiftBig.com: Gift Vouchers from top retailers.
  9. BulbTiger.com: Indoor lighting fittings and chandeliers.
We hope the study was useful to you and you’ve come across some truly interesting new facts and figures. The world of ecommerce is ever changing with a constant churn in the number of stores. Feel free to subscribe to our updates on e-commerce and share, tweet or +1 this post.
Subscribe to our posts on eCommerce:  Delivered by FeedBurner