eCommerce

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It is time once again for every Indian to don the tricolour and practise patriotic songs with jingoistic fervour. India will be celebrating its 69th Independence Day on August 15th. E-commerce sites have joined in the festivities with some amazing deals and offer as well on the run up to August 15th.

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Flipkart is having its Freedom Sale on 7th and 8th. The deals look promising with offers on everything from mobile phones to home decor and more.

Amazon will be holding its Freedom Sale between 10th August to 12 August.  If you are worried about missing out on some really good deals or are too lazy to comb through 1000s of pages to find a perfect deal, fret not. We at MySmartPrice are creating a curated list of the best deals for the Freedom Sale.
The Freedom sale page will provide a snapshot of the best deals for Men and Women products, Electronics, Fashion, Mobiles and Tablets and Babycare.  This could be the perfect opportunity to buy that phone you’ve been saving for or upgrade your wardrobe.

There are already some Whopping deals such as 70% off on Adidas Shoes,  60% Off on Daniel Hetcher Tshirts, 70% Off on Kurtis and lot more.

So don’t miss the opportunity to grab some great deals this Freedom Week.

MySmartPrice recently conducted a survey among visitors regarding the availability of warranty on products purchased online. With recent news of brands denying warranty on products online or discouraging buyers from buying online, we asked people how many were denied warranty. The pictograph below shows all the insights we gained from the responses of over 20000 users. Read further for more detail on the survey.

warranty_study

 

Observations

  1. Among the people who claim warranty on products bought online, 54% are denied warranty at least once. This often happens at the service centers run or supported by offline retailers.
  2. However, it is also important to note that only 1.54% of all people who buy online have the need to claim warranty. Online products thus are of reliable quality in general and any defects are purely statistical.
  3. The process of claiming warranty for a product online is usually completed within a week or two. However, for over 55% of claims the process takes more than a month to complete. This is usually because of the conflict between service centers and respective brands, or because of lack of service centers in the complainant’s location.
  4. The problem of claiming warranty is more pronounced in Rural India than Tier 2 and 3 Cities. Most of the Metro customers find it fairly easy to claim warranty and get support from brands.
  5. Some of the popular reasons for warranty being denied are the lack of a bill from retailer or a stamp of the retailer on the warranty book, or in some cases because the product is over a year old and as a result not eligible for warranty. In the case of old products it may be because products are considered “sold” to the merchants who sell them on the marketplace.

Survey Details

The survey was conducted by means of a popup on our website. The pop up ran for a period of 20 days. 50 lakh people were shown the popup. Over 20000 users responded to our survey. The survey was objective-based with questions pertaining to denial of warranty, need to claim warranty, and duration taken to claim the warranty. The objective survey was followed up with a telephonic survey for volunteers who were denied warranty to understand what the circumstances were. All quotes used in this survey are from real consumers with concerns.

MySmartPrice Free Extended Warranty offer

MySmartPrice is offering free extended Warranty on products bought from our Laptops Price section. We aim to help consumers address warranty issues and in days to come shall bring in more such initiatives to make online shopping more comfortable and less risky.

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It is that time of the year again when you can expect to get the best deals and discounts on everything from smartphones, personal electronic items, and apparel to airline tickets – all thanks to Google India’s Great Online Shopping Festival (GOSF) 2014. Inspired by Cyber Monday, the third edition of GOSF is going to be a three-day event, beginning on Wednesday (December 10) and lasting until Friday (December 12).  

 MySmartPrice Diwali Census

 

 Tweetables

 

 

 

About the Study

MySmartPrice analyzed the data of visitors during the Diwali Season, From oct 1st to Oct 22nd. The data includes visitor data, Sales data as well as in site interest ( page views, clicks etc). Some data may have been approximated to the nearest value.  Sales Data analyzes data of sales on Amazon and Flipkart. Urban in the study refers to Top 10 Cities while Rural refers to all other territories.

 

 

 

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For shopholics of India, there could not have been a better Diwali gift this year. After Flipkart’s big billion day sale, Amazon is rolling out a week long sales during October 10th to October 16th. The sales is titled as Amazon Diwali Dhamaka sale and promises to contain lot of mouth watering crazy deals, lightning deals, unprecedented offers from Amazon through out the Week.

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Amazon's Ad on MySmartPrice keyword
Amazon's Ad on MySmartPrice keyword

As a budding startup, most companies aspire to be mentioned  along with the big players. Be it in a discussion surrounding their respective sector or when consumers name their favourite players. For us at MySmartPrice, its always been a secret desire to be mentioned in the same vein as Flipkart, eBay as a leading ecommerce player.  While that day may still be far away. It finally appears that the big players are standing up and taking notice of our humble venture.

Today morning, we got a sweet surprise when we found Amazon.in bidding for the keyword “MySmartPrice” on Google search Ads.

Amazon's Ad on MySmartPrice keyword
Amazon’s Ad on MySmartPrice keyword

 

We are definitely glad there is someone at Amazon considering us worthy of bidding on. We hope Amazon finds the same appreciation of our price comparison service as well as our Amazon Coupons section which has been up since the day of Amazon India’s launch.

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We at MySmartPrice have analyzed top 15 mobile phones for each month in 2012 from our user data (based on 20 million users who visited our mobiles category) to figure out the key trends of past year. To know more details about those top 15 mobile phones, you can refer this spreadsheet.

Key Numbers

Resized-W2S19

Key Trend #1 – Samsung most sought after brand, Micromax gaining popularity with the new Android releases

With most hit models of the year, Samsung gained #1 spot as it ate away everyone’s sales while Nokia slipped down. There were popularity spikes for individual flagship product launches from Apple and HTC which later died down but Micromax has been able to generate continuous gain in popularity with models such as A100 (Canvas) and A110 (Canvas 2).

Brand

Key Trend #2 – Mobile phones above INR 10,000 are leading the way

Generally, the popularity of phones priced above the Sub 10K price range saw a boost in their popularity. As the year started, most of the popular phones were under the INR 10,000 as the year ended, most of the popular phones such as Samsung Micromax A110, Galaxy S Duos and Galaxy S3 which are all priced above the 10K price range, saw huge gains.

Price Range

Key Trend #3 – Consumers are opting for larger screen size

There has also been a change in consumer taste with most of them wanting bigger and bigger screens. As the cost of technology is going down, we are seeing phones with larger than 4 inch screen size at cheap price such as Micromax Canvas. The demand for phones with QWERTY keypads and screen size lesser than 3 inches has died down.

Screen Size

Key Trend #4 – Dual-SIM smartphones are most popular

The year 2012 in general, saw the rise of Dual SIM Android smartphones. A a majority of Indian subscribers have prepaid connections and are not tied down to contracts, so they are willing to spend a little extra to buy the dual SIM versions of smartphones. Among almost all the online stores, the Samsung Galaxy S Duos is one of the best selling model.

Android_Dual SIM

Top Hits of 2012

The popularity of Samsung Galaxy S3 and Galaxy Note 2 can’t be missed as Samsung managed to create 2 flagship phones in 2012. Nokia’s most selling phones were from the below 6K price range such as Asha 311 and the Samsung Galaxy Y was the preferred choice of the first-time smartphone buyers.

Hits

Top Misses of 2012

The duds of 2012 were mostly from Nokia, Sony and HTC. The Nokia Lumia series failed due to their high price and had no significant advantage over competitors. Sony missed out on one or other important feature in each of their models which turned off the consumers and pushed them back from buying. The HTC One X was defeated by Samsung Galaxy S3 in its price range and consumers don’t want anything other than the best when they are already spending so much money.

Misses

Predictions For 2013

As we bid a farewell to 2012, the next year can be bring forward some interesting trends.

  1. Nokia might just bounce back with their Windows Phone 8 devices if released in Rs. 10K  – 12K price range.
  2. Lenovo may target Indian brands like Micromax, Karbonn and Celkon with their budget Android devices and may end up being in the top 5 mobile brands.
  3. Tablets to give a stiff competition to budget Android phones as consumers may opt for a combination of cheap feature phone and a tablet with 3G connectivity.
  4. 2013 might just be the year of high-end dual SIM smartphones.

Spreadsheet

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E-Retailing Start-ups Across All Categories

Investments – Less than 10% have received VC Funding

Top 4 Companies Account for Over 60% of Total VC Investments

Major Investments in eRetail Companies

Category-wise Split of VC Funded Start-ups

Category-wise Total Funding Received

Major Acquisitions

Other Related Companies

Other Related Posts

Ecommerce: India Vs. China & Why 600Mn VC money is still not enough

The Great Indian e-Commerce Bazaar

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E-commerce has been a hot area in VC industry and around 36 Indian E-retailing companies have received  VC funding of over 600 Mn USD in past few years. Now, its been prophesied as an e-commerce bubble with too much investor money chasing e-com start-ups. But the question still remains, is the investment really too much?

MySmartPrice has done a study on E-Retail in India & China, here is what we found out:

E-Retail in India is still at a nascent stage and lagging far behind in terms of infrastructure, internet penetration, consumer awareness etc. MySmartPrice strongly believes that Indian companies still need a lot of support from investors and have to infuse millions of dollars more to realize the big billion dollar revenue dream.

Please do share your thoughts.

Data Sources

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